Hi! I'm Amruta Apte 👋🏼

I specialize in bringing structure and trust to regulated environments where content isn’t just helpful—it’s critical.

About Me.

With over a decade of experience designing content for regulated industries like fintech, I lead with strategic thinking, research-backed insights, and a deep respect for legal and compliance nuance.

I helped product teams launch with confidence in complex environments—where small wording changes can have real-world impact. I’ve led UX content strategies that moved the needle on business goals, streamlined cross-functional delivery, and improved outcomes for real users managing their money, risk, and trust.

I’m not just a writer. I’m a systems thinker, people leader, and process builder ready to scale content strategy across teams.

Strengths:

Regulated UX: Finance, investing, AI-assisted research
Strategic Research + Synthesis
Design Systems + Scalable Content Models
Stakeholder + Compliance Alignment
Leadership-ready: coaching, hiring, scaling

See what I've built

Education

2021

Diploma in User Experience Design

BrainStation, Toronto

This hands-on program deepened my expertise in design thinking, usability testing, and end-to-end product strategy. It sharpened my ability to collaborate cross-functionally with designers and developers—skills I now apply to building scalable content systems within agile teams.

2011 - 2013

M.B.A - Marketing
University of Pune

My MBA gave me a strong foundation in customer behavior, positioning, and go-to-market strategy. It helps me frame UX content not just as a user need, but as a driver of business outcomes—especially critical in regulated, high-stakes industries.

2008 - 2011

B.Sc. in Hospitality & Hotel Administration

I.H.M, Mumbai

This is where I became user-obsessed. Years of training in anticipating needs, managing ambiguity, and delivering under pressure taught me how to lead with empathy—an approach I carry into every content strategy, research plan, and user journey I design.